Radio

Corporate Podcasts erfolgreich planen und produzieren Podcasts sind heute beliebter denn je. Und das aus gutem Grund: Über diesen Kanal lässt sich Content auf eingängige und unterhaltsame Art und Weise an die Zielgruppe bringen. Der Kreativität der PodcasterInnen sind da keine Grenzen gesetzt. Auch Unternehmen haben den Corporate Podcast für sich als Content-Marketing-Strategie entdeckt - vom HR-Podcast im Bewerbungsprozess bis hin zum Wissens-Podcast für VertriebspartnerInnen ist alles möglich.  Entscheidend ist hier die Professionalität, mit der die Podcasts vorbereitet und vertrieben werden. Viele Unternehmen scheuen deshalb noch vor der eigenen Podcast-Produktion zurück. Mit diesem Buch vermittelt Oliver Schwartz wertvolles Grundlagenwissen, gibt Impulse für Strategie und Planung und erklärt Schritt für Schritt, wie man auch im Unternehmen den eigenen Podcast in Broadcastqualität aufnimmt. Der begleitende Video- und Audio-Content sowie Checklisten sind dabei eine wichtige Unterstützung, um das Gelernte in die Praxis umzusetzen. Definition: Ein Corporate Podcast ist ein Instrument im Content Marketing von Unternehmen und wird sowohl in der externen als auch internen Kommunikation eingesetzt.  Mit exklusiven digitalen Zusatzinhalten via QR-Code im Buch:  - Videos- Podcasts- Checklisten 

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Since the first broadcasts of Buffalo, New York's pioneer radio stations during the 1920s, the medium has played an important role in the everyday lives of the city's citizens. From snowstorms to Super Bowls, radio and its talented broadcasters have helped to shape the city's identity. Buffalo's longest operating station, WGR, signed on the air in May 1922 and was soon followed by WEBR (1924), WKBW (1926), and WBEN (1930), among others. Over the decades, the city has been home to a number of legendary announcers, including Clint Buehlman and Billy Keaton and sports broadcasters Ralph Hubble, Bill Mazer, Van Miller, and Stan Barron, as well as beloved talk show hosts like John Otto and pioneer rock and roll DJs like George "Hound Dog" Lorenz. Buffalo became a breeding ground for network radio stars, including Howdy Doody's "Buffalo" Bob Smith, comedian Foster Brooks, NBC Tonight Show host Jack Paar, and Fran Striker, the creator of The Lone Ranger. Top 40 personalities like Joey Reynolds, Dick Biondi, Tommy Shannon, and Danny Neaverth ruled the airwaves with excitement and spontaneity during the 1960s.

The Trials by Opera of Gilbert and Sullivan and Richard D'Oyly Carte explores the relationship of these three creative geniuses. They created a sensational new genre of musical entertainment but their fractious relationship was held together by the diplomacy and organisational ability of Helen D'Oyly Carte.During the period from 1875 to 1890 William S. Gilbert and Arthur Sullivan had great success with their comic operas, both at home and overseas. Richard D'Oyly Carte played an invaluable part in the promotion of their productions, but this led to conflict with Gilbert who never accepted the importance of D'Oyly Carte's contribution and resented him making money on the back of the Gilbert and Sullivan's creative talents. Although Gilbert and Sullivan produced harmonious and beloved work, their relationship was far from congenial. Gilbert disliked Sullivan's sybaritic tendencies and his hobnobbing with the great and the good including royalty. Sullivan found Gilbert abrasive. Business and copyright problems abounded during this time but despite conflicts, legal actions and ill health, Gilbert, Sullivan and Richard D'Oyly Carte created a legacy of gloriously staged music which endures today.

Who are au féminin, the legends who shaped radio in Canada? What did they contribute locally, regionally, and nationally? How was their experience in radio broadcasting different from that of their male counterparts? Canadian Women and Radio offers an introduction to the women who built careers in the radio industry--yet whose contribution has often been overlooked simply because they were women. This collection of stories highlights the multi-faceted contributions they made to their field and explores issues specific to them. Academic research, interviews, personal reflections and accounts, historical reviews, and hybrid texts combine neatly, in this eclectic yet well-researched and edited volume, to reflect the fast-paced world of radio broadcasting. Whether through storytelling, direct quotes, or quasi transcriptions best read aloud, the reader will come away with a real sense of the aural nature of radio, of the voice unaccompanied, of the pure spoken word and how it differs from the printed word.

In 1939, when Throckmorton P. Gildersleeve first came to the attention of radio audiences, he was but a neighbor and one of the frequent visitors to the folks at 79 Wistful Vista on the popular Fibber McGee and Molly program. His verbal sparring with Fibber came to be a much anticipated and enjoyed segment of the program.Then in 1941, Gildersleeve moved to the town of Summerfield to take on a more serious role as the guardian of his orphaned niece and nephew. His bumbling efforts, his penchant for wooing various ladies, and his interactions with pals in the Jolly Boys club, made The Great Gildersleeve one of radio’s most listened-to weekly programs.Harold Peary brought "Gildy" to life on the McGee program and filled the role until mid-1950. Willard Waterman then took over, with a voice so similar to Peary’s that few listeners noticed the change. The two stars, supported by a talented team of writers and a cast of seasoned radio performers, kept listeners tuned in for 16 years.Old-time radio enthusiast Dan McGuire recalls the careers of Harold Peary, Willard Waterman, and the featured players who made The Great Gildersleeve a listeners’ favorite and one of radio’s most long-running programs.

From the beginning of commercial radio in 1920, Oklahoma City was on the leading edge of this new enterprise. WKY radio went on the air in January 1920, making it one of the earliest radio stations in America. Soon, the station began broadcasting regular programming and was the third station in America and the first west of the Mississippi to broadcast regular daily programs. In August 1928, E.K. Gaylord, owner of the Daily Oklahoman newspaper, purchased the station, and in December of that year, WKY became affiliated with the National Broadcasting Company (NBC). Gaylord's long association with NBC president David Sarnoff resulted in WKY originating programs for NBC out of the Oklahoma City studio from the mid-1930s extending through WKY-TV in the 1970s. WKY and KOMA became the launching pad for several well-known public figures, such as Walter Cronkite, Curt Gowdy, and Todd Storz.

In 1999 David Elstein delivered a lecture series examining the evolvement of UK broadcasting policy from 1949 to 1999. His sharp analysis is a valuable contribution to the post-war development of the British broadcasting system and unfolds many topical issues in current media policy debates.