Leadership in a Time of Crisis
Simple Explanations of Complex Topics
In this book, the prominent businessman Murat Ülker, who has transformed Yildiz Holding into a global company with more than 70,000 employees operating in an area where more than a four billion consumer population lives across four continents, covers everything from management and leadership to corporate communication and marketing, from science and technology to nutrition and health.Murat Ülker not only gives clues to the principles that have enabled him to be successful but also makes many predictions about the future. In these texts written during the pandemic, he also imagines how the future will be shaped while discussing how the pandemic will affect our daily and working lives.
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Murat Ülker
Murat Ülker was born in 1959. He graduated from the Management Department of the School of Administrative Sciences at Bog¿aziçi University, Istanbul. Murat Ülker is the Chairman of the Board of Directors of pladis and Godiva, which includes United Biscuits, Ülker, Godiva, DeMet's Company.
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