Millennials Are Not Aliens
...But They Are 80 Million Americans Who Are Changing How We Buy, Sell, Vacation, Invest, and Just about Everything Else
As Millennials step into positions of greater authority and power, they will, without a doubt, modify their marketing strategies to sell to people of their generation exactly as they wish to be sold to, which puts a lot of us on a timed collision course. The invention and usage of the Internet taught Millennials to play the game in a different way and if we want to remain competitive and connect with this generation, we have to adapt to their way of playing. <BR> Educating yourself on Millennial habits is the first step in a longer journey to figuring out the best way to appeal to their style of connecting, buying and investing. Millennials Are Not Aliens is Gui Costin’s survival guide to adapting to a future that will be owned by 80 million Millennials in the United States and 2.7 billion globally.
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Costin, Gui
GUI COSTIN is the founder and CEO of Dakota, an investment services company that provides a full suite of products, services and technologies to help small to mid-size investment firms grow their businesses. Dakota recently launched Stage Investor Network, an online platform that connects institutional investors and asset managers using in-depth, high quality content that appeals to a generation of buyers who want to learn about investment strategies on their own time without having to initially talk to anyone. "Without the longstanding, extraordinary people we have at Dakota, we'd be a fraction of our current selves. It's all about the people you have on your team and how you treat them." Gui is a graduate of the University of Virginia and lives in Bryn Mawr, PA with his wife, three kids and three dogs.
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