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Produktinformationen "Product Innovation Management"

1. Introduction.- 2. The Challenge of Product Innovation.- 3. Managing Product Innovation: A Framework.- 4. Intelligence: Uncovering Innovation Opportunities Through Customer Involvement.- 5. Searching for Innovation Opportunities: Idea Generation and Technology Development.- 6. Product Development: Managing Uncertainty and Knowledge Integration.- 7. Creating the Project Value Proposition.- 8. Organizing Development Projects: Structural Choices and Planning Approaches.- 9. Managing the Development Portfolio.- 10. Product Innovation and Business Models.

Untertitel
Intelligence, Discovery, Development

H | B | T | Gramm
235 mm | 155 mm | 12 mm | 0.318 kg

Erscheinungsjahr
2022

FSK
0

Ausgabe
Taschenbuch

Verlag
Springer

ISBN-10
3030750132

ISBN-13
9783030750138

Autor
Filippini, Roberto; Biazzo, Stefano

Sprache
Englisch

Seitenanzahl
204

Themen
Management: Innovation, Marktforschung, Marktforschung, Arbeits-, Wirtschafts- und Organisationspsychologie

Verantwortliche Person gemäß Art. 16 GPSR
Springer Nature Customer Service Center GmbH, Europaplatz 3, 69115, Heidelberg, DE, ProductSafety@springernature.com

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Filippini, Roberto; Biazzo, Stefano

Autor/in

Filippini, Roberto; Biazzo, Stefano

Stefano Biazzo, Professor of Innovation management and Business Administration at the Faculty of Engineering of the University of Padua, Italy. He has been a researcher, consultant and educator for over 15 years in the field of organisational development of small and medium-sized enterprises.Patrizia Garengo is a Research Fellow at the Department of Industrial Innovation and Management of University of Padua. She holds a degree in Business Economics from Ca' Foscari University in Venice and a PhD in Industrial Engineering from the University of Padua. For over 10 year, she carried our research and advice in the field of performance management in SMEs. To date Patrizia has published over 50 papers in international journals and conferences on performance measurement.

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