Public Relations as Public Diplomacy
The Royal Bank of Canada's Monthly Letter, 1943-2003
This is a study of the Royal Bank of Canada's Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.
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Braun, Sandra L.
Sandra L. Braun is an Associate Professor of Public Relations at Mount Royal University in Calgary, Alberta, Canada.
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