The End of Bias
How We Change Our Minds
Unconscious bias: persistent prejudiced behaviour that clashes with our consciously held beliefs. Its effects can be corrosive, even lethal. It robs organizations of talent, science of breakthroughs, politics of insight, individuals of their futures and communities of justice. So what real-world steps can we take to counteract it? Drawing on ten years' immersion in the topic, Jessica Nordell digs deep into the cognitive science and social psychology that underpin efforts to create change, and introduces us to the people who are practising a range of promising methods: the police using mindfulness to regulate high-stress situations; the doctors whose diagnostic checklists help eliminate bias in treatment; the lawyers and educators striving to embed equality all the way from the early-years playroom to the boardroom. Biased behaviour can be ended. This path-breaking, inspiring and indispensable book shows us how.
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Nordell, Jessica
Jessica Nordell is a journalist, award-winning radio producer and writer who studied at Harvard University and the University of Wisconsin-Madison, and now lives in Minneapolis. As a young journalist, her newfound success at landing pitches under her initials, rather than her full name, sparked her fascination with unconscious bias. Since then, her groundbreaking work has appeared in the Atlantic, New Republic and New York Times, among other publications. The End of Bias is her first book.
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